The magic of a referral

Referrals pull my customer acquisition costs out of the stratosphere; without referrals my business is untenable to operate.

- Mark Swift, Owner at The Solar Professionals

Solar sales professionals know from experience that one specific type of lead rises above the rest to deserve their immediate and unwavering attention - a referral.  Solar pros won’t be surprised to hear that “Customers are 4 times more likely to buy when referred by a friend,” (Nielsen) and that’s because “word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions." (McKinsey)